Porota

I focus on reforming architecture éducation in Africa while mobilizing colonial architecture

Shorouq Tawfiq 

Co-Founder & Creative Director of Ritz for Interior Design 

A well-known interior design company that operates in Jordan and the region. 

Shorouq with her 15 years of experience developed a portfolio that includes residential and commercial projects, also includes hotels, offices and restaurants. she is recognized for bringing Design Psychology, Feng Shui into her designs. Her focus isn’t just about designing spaces that allow for people to improve their family functioning or work environment. Instead, she also seeks to study, examine, and explain how one’s surroundings impact their behavior in the first place. 

She is fluent in various styles. However, she believes in a contemporary style with a twist, yet also loves the chance to create totally modern interiors sometimes using antiques as punctuation. She believes in a sense of balance and proportion. She has extensive experience in decorative arts.

Another advantages of her wide experience is her furniture design making, long roster of unique sources for furniture, fabric, & objects and her touch of palette for the right colors and color combinations are widely recognized as a specialty in her work. 

From the republic democratic of Congo practising in south Africa. 

My architectural philosophy consists of finding the right balance between being innovative,responsive, financially and enviromentally aware, in order to make good architecture accessible to all.

My Design process consist of 3 things:

1. Understanding the context 
2. Responding to the user needs
3. Exploring new ways of resolving issues from the first two points

I believe Architecture should be pushing its boundaries and that each building should not just be a functional structure but a unique answer to a social, a contextual or even an economical problem.

As an architect, my main focus is to achieve the function needed for the building and to create the convenient environment for the users to fulfill their needs. As to achieve this, my design always follows the project's concept and the general rule that says "Form Follows Function'. Starting from the least important detail in the project, to the master function, gives the project their identity and uniformity.

I'm focusing on realization of smaller scale. Mostly on interiors and connection of architectural form with business concepts.