Jury

Founder of Pilcrow Architects, I believe that architecture should combine logic, aesthetics and performance.

It is not about the design, but the logic of the design; not about the shape, but the performance of the shape and finally not about aesthetics but the adaptation of aesthetics to our daily use.

I focus on contemperary architecture and old buldings restoration.

Shorouq Tawfiq 

Co-Founder & Creative Director of Ritz for Interior Design 

A well-known interior design company that operates in Jordan and the region. 

Shorouq with her 15 years of experience developed a portfolio that includes residential and commercial projects, also includes hotels, offices and restaurants. she is recognized for bringing Design Psychology, Feng Shui into her designs. Her focus isn’t just about designing spaces that allow for people to improve their family functioning or work environment. Instead, she also seeks to study, examine, and explain how one’s surroundings impact their behavior in the first place. 

She is fluent in various styles. However, she believes in a contemporary style with a twist, yet also loves the chance to create totally modern interiors sometimes using antiques as punctuation. She believes in a sense of balance and proportion. She has extensive experience in decorative arts.

Another advantages of her wide experience is her furniture design making, long roster of unique sources for furniture, fabric, & objects and her touch of palette for the right colors and color combinations are widely recognized as a specialty in her work. 

Innovative design works based on the local traditional culture and history. 

Historic conservation and restoration for the good intervention.

Searching for the integrity with authenticity.

Seeking for harmony with nature, culture, and human beings.

heritage conservation, traditional architecture, sustainability assessment