New Balance retail store

Faculty of Fine Arts, Alexandria University in Alexandria

Project idea

This project is a retail store New balance brand , New Balance retail store that embodies the brand's commitment to performance and style. The design will create an immersive shopping experience, showcasing athletic apparel and clothes in dynamic and engaging ways. Sustainable materials and innovative technology will be integrated throughout the store, reflecting New Balance's focus on innovation. The final result using deconstruction lines and style to give the flow of the mood will be a destination that inspires athletes of all levels to pursue their fitness goals.

Project description

The zones of the project are: 1-Welcome area to attract people 2-Eye catchy displays 3-Athletics items(Men&women) 4-Mannequin displays 5-Focal point 5-showroom 6-casual kids wears 7-Fitting rooms 8-check out area The second floor is for administration 1-Meeting room 2-Brainstorming 3-offices 4-Sales & Marketing

Technical information

The construction of the Deconstruction forms in the project are made of steel structure covered with the “Corian” material