Spectrum of ROBI: A Brand Identity Showcase

Project idea

The interior design for ROBI's Customer Care Center aims to encapsulate the essence of its logo, ensuring the brand's unique identity permeates every corner of the space.
The project site is located in Gulshan, Dhaka, within a two-story building housing multiple retail shops and restaurants. The designated area for ROBI's Customer Care Center is currently occupied by the restaurant “Sushi Tei,” whose existing design will be completely transformed into a new and attractive customer care and service space and reflect ROBI's brand values.

The design prioritizes the primary colors of ROBI's logo: red and white, while also incorporating complementary hues such as green and black. This carefully curated palette enhances the overall aesthetic and reinforces brand recognition.

Project description

The Bengali word “Robi” translates to “the sun,” symbolizing light and energy. The brand logo of ROBI, the second-largest mobile network operator in Bangladesh, is inspired by the sun and the vibrant colors of its rays.
The furniture design, featuring a combination of red and white, is characterized by the use of triangulation and geometric shapes, echoing the form of the ROBI logo. Backdrops and decorative elements introduce additional colors, creating a vibrant and dynamic environment. All fixtures, furnishings, and decorative elements are meticulously arranged to highlight both the color scheme and geometric motifs derived from the logo.
This design strategy ensures that the Customer Care Center not only aligns with ROBI's brand identity but also offers a visually engaging and functional space for customers.

Technical information

The designated area for ROBI's Customer Care Center is currently occupied by a sushi restaurant, its interior is already designed to serve that purpose. However, when ROBI moves into this place, it needs to be changed to serve the new functions. As the spaces need to be re-designed, most of the brick walls need to be demolished while some need to be added to make the spaces more visually and physically connected and feel more open to the customers.