Whispering Eternaland for Aesthetic Clinic EternaMoore and Beauty Salon Eternail

Ciputra University (UC / Universitas Ciputra)

Project idea

In a world where the desire for beauty and self-expression knows no bounds, a revolution is brewing. A movement where the pursuit of aesthetic perfection intertwines with the need for leisure and relaxation, giving rise to a transformative vision for the beauty industry.

This project, born from the ever-growing aspirations of society, envisions a future where beauty clinics transcend their traditional role to become sanctuaries of self-indulgence and rejuvenation. A haven where individuals can not only enhance their physical appearance but also immerse themselves in an atmosphere of tranquility and respite.

This vision extends beyond mere aesthetics, encompassing a broader impact on the Indonesian economy. By fostering a culture of self-care and prioritizing domestic products, this project aims to stimulate local industries and empower communities. It is a call to action, an invitation to embrace beauty not only for oneself but also for the nation.

In this bold vision, beauty clinics become catalysts for societal transformation, fostering a culture of self-love, economic prosperity, and a collective pursuit of well-being. It is a vision that promises to elevate the beauty industry to new heights, where the pursuit of beauty becomes a journey of self-discovery, empowerment, and national pride.

Project description

Among Indonesians' growing need for secondary needs, such as treatments at beauty clinics and salons, EternaMoore and Eternail present a different solution. These aesthetic clinics and beauty salons offer a unique experience for their users, combining beauty with art and focusing on mental, emotional and physical well-being.
In addition to self beautification, this place is used as a visitor to enjoy the art experience because beauty is not only seen from a beautiful face, but can also be enjoyed as an art by its beautiful users through the application of art experience on each side of the room.

This starts from the interior renovation and is transformed into a place that is different from reality and makes visitors feel like in the world of beauty and rejuvenation. This allows visitors to release their stress for a moment and enjoy this thematic interior while beautifying themselves. Where it starts from the surprise element in the interior located in the retail and waiting area which is designed as an art experience that increases the sense of enthusiasm of visitors who can reduce stress and forget their activities for a moment. This is also manifested in mental and emotional wellbeing through the use of soft colors that adjust the branding of clinics and salons, the use of natural light, especially in rooms that do not get enough through glass, the existence of curved elements that are made softly for visitors to enjoy calmly, and utilizing biophilic designs that are different from others, because they use metaphorical forms of leaves and trees that are transformed into curved works of art that can be enjoyed by visitors.

Here, the main focus is not just on physical beauty, but also on the mental, emotional and physical well-being of its visitors. This is realized through innovative and functional interior designs that encourage relaxation, social interaction and comfort. The long layout design encourages visitors to move and burn calories, while enjoying a relaxing "art experience". The layout also supports social interaction with the lounge consisting of 3 types of seating, allowing visitors to exchange ideas and socialize. Functionality was also a key consideration, with clinic beds featuring luggage storage, clinic cabinets to conceal curtains, and plush furniture for maximum comfort.

The design is expected to enhance the brand image of the clinic and salon as the best place to look beautiful and relax. The unique art experience helps visitors release stress and fatigue, while the interior arrangement that adapts to user needs, space planning, well-being, experience, and branding, supports visitors' activities and makes them want to return. In addition, the design is also expected to increase the clinic's revenue, support the country's economy, and increase people's love for domestic products.
EternaMoore and Eternail is not just about physical beauty, but also about a well-rounded and positive experience for its visitors. Its innovative and functional design makes it an ideal place to pamper yourself, release stress and boost self-confidence.

Technical information

For this project, using high-quality materials and finishes is important. This includes things like marble, granite, and steel. Also have custom art installations to create a unique and modern brand experience.