Design Beyond Complex Building System: Shopping in Social Space

Khulna University, Architecture Discipline, School of Science, Engineering & Technology, Khulna

Project idea

CONCEPT:
AN APPEALING EXPRESSION OF SPACE

* Combination of public Plaza and informal sittings.
* Public Gathering to create more attachment to the building.
* Compacting nature through the building

Intangible capacity to attract and fascinate people. A Shopping Mall has the appealing force to attract people towards it. People may go there to watch movie, or in cafe, or to chat with friends, but end up shopping.

Project description

The objectives of Contemporary Architectural Design Studio are to develop design skill and creative abilities among the students by exercising the building system including structural, plumbing, electrical, firefighting in relation with the architectural spaces and their uses. he studio focuses on contemporary design ideas in order to solve the complexity of multi-storied and multi-functional building and the application of design considerations under various physical settings and climatic situations. To introduce the integration of building systems and basic building services in architectural design, the studio will exercise a multifunctional commercial building design e.g. shopping complex where students will explore public spaces as the social place of interaction.
Commercialization was the most important foundation of ancient economy that led to the center of consumption. As a result the majority of urban marketplaces were located in the most significant areas, such as the public squares known as the agora in the Greek and Hellenistic eras and the forum in the Roman Empire, which served as the city's political,religious, and economic hubs (Hardach & Schilling, 1988). Nowadays, shopping mall as a worldwide phenomenon that is developing quickly. The attachment of people towards shopping centers is propelled by the changes of lifestyle, pattern of motorized transportationand intensive activities in shopping centers. A shopping center is defined as a group of commercial structures with integrated architecture, which is built in a planned location, developed, owned and managed as an operational unit (Kowinski, 2002).The management of physical and social facilities in shopping center can influence the enhancement of the functional values and create a sense of place and ntense social relationships among visitor Yusuf, 2012). The development of today’s shopping center is no longer merely a functional purpose, yet, it becomes amore experiential one. Recent shopping centers have more complex
functions compared to the previous ones (Kusumowidagdo, et al, 2013).

Technical information

Entrance Elegance:
A grand, inviting entrance sets the tone for the entire mall experience. Consider lush garden entrances like The Grove in Los Angeles, creating an urban oasis feel

Awe-Inspiring Atriums:
The heart of the mall, the atrium, should be a soaring, open space bathed in natural light. The Dubai Mall’s central aquarium is a mesmerizing focal point

Wayfinding Wonders:
Effective signage, intuitive layouts, and distinctive landmarks (like Chicago’s ‘Bean’) help visitors find their way easily

Sensory Havens:
Malls are sensory experiences. Soothing sounds, pleasant aromas, and tactile elements create wonderlands. The Mall of Emirates even has an indoor ski slope for a touch of natural snow

Diverse Dining Destinations:
A mall isn’t complete without varied dining options. From food courts to upscale restaurants, satisfy different cravings

Spatial Harmony:
Optimize retail layouts using footfall analytics and heat mapping. Ensure fluid traffic flow, ample natural light, and a balanced distribution of retail spaces

Sustainable Approach:
Incorporate eco-friendly technologies like solar panels, energy-efficient HVAC systems, and rainwater harvesting. Reduce the mall’s carbon footprint and save on operational costs

Tech Integration:
Embrace technology – interactive directories, AI-powered personalized shopping experiences, and more – to revolutionize retail within your designs

Documentation

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