Museum of 'HIDDEN SENSES'

Faculty of Fine Arts, Alexandria University in Alexandria

Project idea

The museum of Hidden senses weaves spaces around stories, narratives that infuse the user experience with a unique emotional energy. The interiors of the museum are a visual treat that could make you feel you are in a dream.
Visitors are invited to explore immersive future environments designed to stimulate their senses and expand their minds. We aim to inspire every person who walks through our doors to become engaged and active participants in creating a better future."

Project description

Originally designed by Zaha Hadid, the Bee'ah headquarters project was transformed into 'The Museum of Hidden Senses' after we redesigned the interior.
It contains two floors:
—The ground floor: Spread across eight chapters, each one of the museum is dedicated to different concepts, including
-Reception: Contains the information desk and the lobby..
-Relaxation area: The water effect helps you to feel better, connect more with your mind and body.
-Back to our roots : Lets you enjoy the beauty of Wadi El Hitan.
-Space travel: Takes you on a space travel experience.
-Technological advancement(robots): Contains new robots like Ameca ,aibo .. using AI they can move, talk and express a range of emotions ranging from happiness to anger..
-Sony’s experience: Exploring how people would interact with the technology inhabiting the lifestyles of tomorrow.
-Architectural ideas: Contains three samples of parametric kinetic facades that can move when people walk around.
-The oceon room: Takes you in an underwater experience.
—The first floor: Contains the office.

Technical information

According to the desert area (AL-Galala), the museum creates a sense of harmony with the natural desert environment. The exteriors are made up of glass-reinforced concrete, reflecting the sun's rays for a natural cooling effect. Inside, slab and glass cooling help naturally regulate the building with ambient temperatures.