The project represents the architectural facade of the exhibition complex named after Luuggi Russolo, the Italian futurist of the early 20th century, who proclaimed technological progress and the achievements of the industrial revolution, as well as the modern world full of urban noise.
The facade is a steel case with randomly arranged windows of red and yellow glass, resembling car headlights. In addition, the factory's chimney, which is the frame of the new facade, has been preserved, now smoke is coming out of it again, illustrating the process of illusory forward movement. This speed is emphasized by the front detail of the facade. Here it collapses, rushing through space, and exposes the destroyed interior of the red brick that served as the material for the previous building.
The materials used in the project are steel related to industry, brutality and technological progress, as well as colored glass that can illuminate the room inside with a pleasant light.