SHOWROOM Design

University for Business and Technology - UBT

Project idea

Day by day, new local companies are opening, at the same time, the need for marketing and promotion is growing. One of the best opportunities for a company to increase its reputation and gain new customers is through showrooms where buyers have the opportunity to view and evaluate on the spot all the products offered.

Additionally, brands become more transparent and trustworthy for consumers when they can explore them in person, without relying on others' opinions.

Project description

SHOWROOM AREA

This area is designated for showcasing different products and services. The display of various products will be temporary, meaning that from time to time there will be new content to be displayed.

For this project, this area will be used for a showroom of generalized products with temporary installations.


CONCEPT

The concept was based on a tv show called "Bandersnatch (Black Mirror)". In Bandersnatch, there are five main endings with multiple variants of each, and to see each ending play out, you’ll have to make different choices that then lead you down a different path. The default path runs for approximately 90 minutes in length, but it could take up to two and a half hours to fully “play” the film up to its endpoint.

And this is exactly how I want the experience inside the space for the showroom to be like. A place where it feels like you are a part of a movie scenery where it's up to you on what happens next...

This was achieved by creating a special entrance that will contain 3 openings where the visitors will have the opportunity to choose which part of the space they want to go and explore furthermore!



INSTALLATIONS

The showroom area contains different installations, custom-made for this space, with different designs that create different experiences.
The main ones are The showroom Tunnel and the Showroom Modules.

Technical information

The lower part of the showroom includes:
- The Lounge Area
- Reception/Informative Area
- Showroom Modules
- Showroom Tunnel
- High Tech Displays

The upper part of the showroom includes:
- 3 Offices
- Meeting Room

Created in: