The design concept that is a place for the fisheries and marine industry in Pati Regency, Indonesia which is more modern, efficient and productive. The design approach introducing IoT (Internet of Things) in the form of artificial intelligence or AI (Artificial Intelligence) was chosen to form a fishery and marine industry network that is able to cut traditional way that consume a lot of production lines so that they are less than optimal. With easy access and transparency for users and workers, Fishery Center and the Commercial Port can form a modern built environment within the Juwana Smart and Integrated Fish Hub.
The thing that distinguishes Juwana Smart and Integrated Fish Hub from other Fishery Center and Commercial Ports is the application of IoT as a place that facilitates the relationship between users, visitors, workers, with the fisheries and marine industry sector, as well as the tourism sector. The concept of building design at Juwana Smart and Integrated Fish Hub takes modernity for buildings that have a wide expanse that tries to give a calm and close to nature design through maximizing natural light and building shapes that adopt dynamic river water flows.
The design concept gives a different presentation from Fish Center buildings and Commercial Ports in general starting from simplifying the building mass which has dozens of separate functions for industrial needs, to the idea of changing the community’s stigma about Fishery Center and Ports which are synonymous with hot, fishy, and dirty conditions, to be more recreational to visit as a marine tourism place. The main facility in the Juwana Integrated Fish Hub is a fish auction model that accommodates more fish catch production, while being able to accommodate large numbers of visitors and centralize office areas. With details in the form of Fish Auction Places, FnB areas with relaxing areas, fish markets, fish processing, urban sea farms and service functions in the fishing industry such as harbormaster offices, banks and water police stations.