Designing a creative environment that brings all creative minds. Providing a space to work and support for networking and business development. Design an inspiring place that stimulates creativity and provides education to help all those interested in the fashion field to develop their knowledge and reach advanced international stages easily. The concept is based on transform one of the theories in the field of fashion "Trickle up theory" To tangible spaces which support all members of society interested in the field of fashion. From the larger circle (community) to raise awareness of that field. Up to the smallest circle who are the distinguished designers in this community.
Taking the visitor on an inspiring journey by
studying all the details of the project from the first look to the building to the smallest details of the interior design
-The areas on the ground floor represent the largest category according to the theory, which is the community for that public area will locate there, such as theatres, exhibitions, retail stores, and also places of performances like runways.
-The areas on the first floor are more specific and private. They are directed to those interested in studying and developing for that there will be workshops, the library, material library, and general services areas to the beneficiaries such as restaurant and open waiting areas.
-The areas on the last floor are the most private, as they are for distinguished designers to work on their own projects or participate in international and national competitions in addition to a place to judge competitions exclusively with a small showroom for participating designers (VIP). Not only that but there will also be studios for these young designers to work in it if they don't have their own companies and contract offices for them to meet the international companies.
-The design of these areas includes the study of the materials used, the sign system, and the design of furniture, in addition to paying attention to the exterior building shape, which is inspired by the curves of fabric coving the floors upwards, heading to the distinctive upper floor(2nd floor).
*MATERIAL BOARD:
Acrylic & Korean: use to create a continuous eye movement in the place and flow Inspired by the fluidity of the fabric
Metal sheets:
to give the feeling of layers of fabric instead of fabric in places that are difficult to use fabric in it (also the mesh gives the feeling of zoom in the fabric)
Plants: to give a calm and comfortable feeling especially in the non-fabrication areas.
Mirrors &Lights: reflect the attractive and attention side of the fashion.
*COLOR SCHEME:
Black and white are neutral colors that can be used in the education area,
VIP, or even runway. with entering of red color cause red emotes feelings
of energy and power and as they say “Red is never boring.”