KAMPONG BHARU : P-HAILING REST HUB CENTRE

Universiti Teknologi Malaysia

Project idea

Kampong Bharu: P-hailing Rest Hub Center is a project focus on the idea of create a resting center for P-hailing/delivery workers that actively provide delivery services in kampong Bharu. The intention of Kampong Bharu: P-hailing Rest Hub Center as a contribution for the workers and to manifest the importance of delivery services to local socioeconomic development and also the safety,quality and productivity of delivery services in Kampong Bharu.

Kampong Bharu is well known as a village of Malay enclave in the central of city of Kuala lumpur. Famous with the preservation of malay culture and local food cuisine create a recognizable signature of Kampong Bharu. However, as the rapid growth of urbanisation. Kampong Bharu are “symbolise” as urban slums within cities due to the cultural conservation and un-growth development. On the other hand, drastically high demand for food deliveries services since the recent pandemic Covid-19, has change the landscape of food & beverages in Kampong Bharu

The aim of this project is to archive the potential and propose the site as the ignition of socioeconomic & Phygital integration in Kampong Bharu as the core to the Kuala Lumpur. in which by proposing P-hailing Rest Hub Center for P-hailing workers that actively provide delivery services.

Project description

Problem and issue for the project is Kampong Bharu street food accessibility with or without vehicle user are not well appreciated in kampong baru. Visitor has less interest on experience street food in Jalan Raja Alang compare the popularity of Jalan Raja Muda Musa due to the limitation of accessibility. Then, limited dine in seat in Kampong Baru street food cause an tention and crowded spaces. Unappreciated contribution from P-hailing/Gig/Delivery workforce for the Kampong Bharu.

The scope of the project is to create P-hailing rest hub center:

• Educate the importance of delivery service in the digital era.
• To acknowledge the significance of diversity of business potential and phygital service
• Urban place to pause for re-energize safety and productivity of delivery service.
• To stimulate phygital public spaces
• To integrate pedestrianization with delivery services and food network provider

Technical information

Kampong Bharu: P-hailing Rest Hub Center

Site Location: Kampong Bharu, Raja Muda Musa Street
Lot: 2570,2833,2834 & 2835
Gross Land Area: 1.80 acres, 7074.8sqm
Plot Ratio: 1:10/ 72850sqm
Plinth area: 4731sqm
Floor Level: 9 levels include Basement car park
Land use zoning: Commercial
Local Authority: Dewan Bandaraya Kuala Lumpur (DBKL)
Client: Malaysia Ministry of Human Resource, Kampong Bharu Development cooperation, Food Panda, Grab Food, Bungkusit, Lalamove & P-Hailing delivery association (PENGHANTAR)
Target User: P-hailing/Delivery Workers & Food Seeker
Building Program : Community/Urban
Design Concept: POWER + HUB: Co-creating spaces for workers safety productivity & Local socioeconomic