Publicidad Doméstica (Housing Publicity)

Facultad de Arquitectura, Diseño y Urbanismo

Project idea

The starting point of the project consisted on defining a contemporary social housing decalogue, which then should be taken into account in two proposals, each of a different scale and context. Simultaneously, these principles should be applied in three different dwelling modules, which also showed varying scales and users. The goal was to present a conceptual project for social housing where both the buildings and the units shaped each other while being ruled by the same principles.

Contemporary social housing decalogue

POROSITY
Architecture must recognise the need for programmed public spaces in cities and therefore appropriate its own environment or generate a hub of its own.

INDETERMINATION
Dwelling must present spaces intentionally ambiguous that require user’s intervention to determine its function.

ACCESS GRADIENT
Access isn't understood as a single act, but as a sequence of stages that follow a privacy gradient.

SUPERPOSITION
Building must be presented with user and activity superposition that justifies its hybrid programme.

PLAYTIME
Housing must provide social spaces that enable activities and the encounter of private and public users.

IMPERMANENCE
Both public and private space must enable daily transformations and also continuous change.

GAIN
In both private and public realms, spaces must be projected as an expansion to multiple programmes.

Project description

BUILDINGS

EDIFFICABILITY 1

Building as a social condenser whose main goal is to generate programmes for internal users, in addition to its residential condition. There’s a willingness to define a nucleus that feeds its environment, by projecting a central public space with flexible functionality.

It is set in a low-density suburban area, therefore the determination of a hub displaying commercial programmes and the conformation of a public square are proposed as a solution to the problem of contemporary housing.

Publicity
A homogeneity of private space is presented by arranging units in an almost fortuitous manner, but space is layered in three levels, where each scale is correspondent to its number of users.

1.Public space is introduced to each dwelling by generating terraces that visually communicate with the ground floor.

2.Intermediate semi-public spaces are proposed as to allow social activities for internal users only.

3.Ground floor displays a great public square that feeds the urban environment.

Ground floor
Central public square hosts programmes that are a result of internal and external user superposition. Each circulatory nucleus has private accessibility. Public access defines the building’s composition and allows the city’s entrance.

Circulatory system
Each housing block is articulated by three vertical circulation cores that connect public, semi-public, and private space.

Intermediate semi-public spaces are joined by a circulation that goes along the blocks’ most disadvantaged facades. A circuit is generated for the building’s users, which works as a vertical city.

Semi-public space is projected as an accessory to the dwellings.

Unit grouping
Units are organized in vertical bands defined by its structure, typologies are superposed allowing for varying relationships between them and providing spatial gain for its users. Unit inset generates in-between spaces that enable the passage of light to the ground floor public square.

EDIFFICABILITY 2

The building is set in a high-density urban context. Therefore it is understood that its greatest virtue should be its capacity to perform as a connector for the city, so it is projected as a pervious enclosure of private and public activity.

The project displays hybrid programming that fulfills the need for public space in the urban grid, while playing its role as a residential building.

Housing publicity
Dominance of private over public space is recognised in the urban grid, so the intention is to project a building that acts as a connector and also as programmed space that nurtures the city.

Unit grouping
Units are distributed in blocks according to profitability, taking into account the plot cost in the urban context.

DWELLING UNITS

Services
They’re put together in a core that appears in all three units and is located towards the corridor, to free up public space towards the main facade.

Accessibility
Access to each unit is divided into two stages, the first stage is entering the terrace and then the dwelling.

Spatial Ambiguity
Undetermined spaces are introduced, which allow for various configurations of the dwelling by succession of rooms.

Expansion
Module 3 is fit between different units in order to generate expansion spaces for its own or for other dwellings.

Technical information

EDIFFICABILITY 1 - PROGRAMMING

1. Public Programs

Public square (10612 m2)
Sports, playtime, park, expansion

Parking lot (2024 m2)

Commercial area (558 m2)

Social and cultural area (558 m2)

2. Semi Public Programs (1680 m2)
Cowork, gym, laundry, cinema, collective dining room

3. Private Programs

Residential area (17040 m2)
Entrance hall (432 m2)

EDIFFICABILITY 2 - PROGRAMMING

1. Public Programs

Public circulation (3500 m2)

Parking lot (4100 m2)

Commercial area (240 m2)

Workshops (120 m2)

Gym (138 m2)

Offices (108 m2)

2. Private Programs
Residential area (21240 m2)
Vertical circulations (4860 m2)