The topic of forming new modern car showrooms in Ukraine is relevant, there are many opportunities for creating a free choice of cars in one territory. It has a significant impact on the customer experience, as the convenience, aesthetics and overall look of the salon can define the experience of the visit and influence the customer's decision. Interior design is a key means of visual representation of the brand, which helps to maintain the company's reputation. Modern technologies and innovations in design allow not only to create a beautiful appearance, but also a high level of functionality, raising the level of impression of visiting the salon. The ability to adapt to trends also plays an important role in ensuring the competitiveness of car dealerships on the market. In general, the research and improvement of the interior design of car showrooms remains a strategically important task for manufacturers and dealerships focused on providing a quality customer experience and maintaining competitive advantages.
The work examines current trends and features of interior design of
car dealerships, substantiates the importance of creating car dealerships selling
environmentally friendly cars in Ukraine and the relevance of this issue.
The relevance of this topic, the functionality and psychological impact of interior
design on consumer impressions and their decision to purchase a car are investigated. The
general building codes for the premises of the selected type are defined, the main types
and methods of functional zoning of these premises are analyzed, as well as
recommendations for the use of furniture, equipment and landscaping. The requirements
for main and auxiliary premises are described. Attention is paid to the functional and
planning organization of the premises. Ergonomic solutions for optimal space allocation
have been studied. The information obtained can become the basis for creating a
comfortable, functional and modern interior design of car dealerships.
Keywords: interior design, car dealership, modern trends, design.
For the design of the facility "Dealer's center for the sale of ecological
cars".
1. General information about the object:
• Location: Kyiv city;
• Area of the premises: 1007.49 m2;
• Type of repair: Cosmetic;
2. Requirements for functional planning organization:
• Develop a logical and user-friendly structure for the dealership so that
ensure efficient work of staff and convenience for customers.
Provide for the division of the premises into zones: an exhibition area for
cars, consultation desk and registration of cars after
sales
3. Type of repair works:
• Cosmetic repair taking into account environmental issues:
painting walls in natural shades, laying natural ones
materials, adding greenery and interactive elements, lighting
effects
• Renovation of the internal space using ecological
materials
4. Requirements for furniture and equipment:
• Furniture should be modern, functional and ecological.
Comfortable for customers and staff.
• Equipment for the exhibition area: LED screens for display
characteristics of cars, convenient consoles for studying information.
5. Requirements for decoration:
• Create a cozy atmosphere: use of natural elements.
• Eco-decor and interactive elements to create an ecological and
modern environment.
6. Artistic and stylistic solution:
• Creating "green" and modern design: use
natural shades, minimalist style with backlight
elements of natural decor.
• Emphasis on ecological and innovative solutions.
Such a technical task takes into account not only practical aspects
functionality, but also aimed at creating aesthetic and ecological
atmosphere in a car showroom selling ecological cars.